About Red Herring Reads

We’re lifelong mystery lovers with one goal, to help you discover your next unputdownable read!

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No Red Herrings — Just Great Books.

At Red Herring Reads, we’re lifelong mystery lovers with one goal, to help you discover your next unputdownable read!

Whether it’s a twisty thriller that keeps you up past midnight or a cozy mystery that warms your heart while teasing your brain, we believe every great book starts with a clue… and ends with a reader who’s completely hooked.

Wait… What’s a Red Herring?

In mystery fiction, a red herring is a clever clue meant to mislead the reader — a twist that keeps you guessing. But here at Red Herring Reads, we promise no false leads, just great books.

Who We Are

We’re not a tech company disguised as a book site. We’re readers — curious, clever, and just a little obsessed with solving the next great whodunit.

Our team includes:

  • Genre-junkies who can quote Agatha Christie and Tana French in the same breath.

  • Indie publishing advocates who love a good underdog story — especially when it involves a debut author knocking it out of the park.

  • Content creators and curators who know what makes a book irresistible — and how to get it into the hands of readers who’ll love it.

What We Do

Red Herring Reads is a curated platform designed exclusively for mystery, thriller, and crime fiction fans. Our mission is simple:
Connect great stories with eager readers — and help rising authors get the attention they deserve.

Smart Book Recommendations

No algorithm roulette. Just handpicked books by real people who live for plot twists and red herrings.

Promos Worth Investigating

From killer deals to hidden gems, we surface standout titles across all subgenres — cozy, historical, psychological, procedural, and more.

Support for Emerging Authors

We champion debut and indie authors alongside household names. Our promos help them grow their audience, one loyal reader at a time.

Why Readers Love Us

We keep it simple

Why Authors Trust Us

We know the genre — and the readers.
Every feature, promo, and recommendation is crafted to help authors:

The Red Herring Team

Clara Whitmore Editor-in-Chief

Clara oversees every word that hits the Red Herring Reads inbox, book post, or newsletter. With a background in publishing and a soft spot for twisty cozies and classic whodunits, she has the final say on editorial content, genre fit, and book quality. Clara believes mystery is more than a genre — it’s a mindset — and she’s on a mission to spotlight great stories that challenge, entertain, and honor the craft of storytelling.

Fun fact: She keeps a typewriter on her desk (next to her Kindle) and has never met a red herring she couldn’t sniff out.

Max Holden Reader & Author Experience Coordinator

Max makes sure every reader feels right at home — from the moment they open a Red Herring email to the time they click “buy” on a gripping new read. He bridges the gap between front-end design, social media, and author promotions, making our platform feel smart, smooth, and exciting to explore. Whether he’s designing book pages, helping authors get listed, or adjusting campaign graphics, Max is always thinking about the next clever hook.

Fun fact: When he’s not fine-tuning layouts, he’s rewatching Murder, She Wrote and taking notes.

Ellie Brooks Content & Communications Specialist

Ellie crafts the voice behind Red Herring Reads — writing blog posts, newsletters, and spotlight features that connect readers with the right books (and the right clues). She’s passionate about clean suspense, faith-driven thrillers, and crafting copy that keeps readers turning pages and clicking links. With a journalism degree and a bookshelf full of dog-eared mysteries, Ellie gives the brand its clever, confident edge.

Fun fact: She collects vintage Nancy Drew paperbacks and believes a well-placed cliffhanger belongs in both fiction and email subject lines.